thank you

When you have somebody’s full attention, use it.

Caelan Huntress
3 min readJan 26, 2024

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Your thank-you page is where your website visitors have maximum interest in who you are, and what you do.

When you have somebody’s full attention, use it.

The thank-you page is the only page on your website that has a 100% opt-in rate. Everyone who sees has just subscribed to your email newsletter, or bought a product from you.

During this moment of their Customer Journey, when they are transitioning from one stage to another, people are at their most impressionable. They are completely open to following instructions. Use this opportunity to clearly describe what actions they can take next.

What do you want your newest email subscribers to know about you right away? Say, “Thank you, and now…”

It’s like the concierge gift basket on your first day at a resort.

If you’ve ever stayed at a fancy resort, you may have received a gift basket on your first day. It’s full of treats, and brochures highlighting local attractions. Getting this gift basket on the last day of your vacation might not be very useful; but just when you arrive, when you are ready to explore, having these options clearly available can help you decide what to do next.

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Caelan Huntress

I help busy professionals transform their performance, maximize their impact, and create exceptional experiences. I wrote the book on Marketing Yourself.