The 4-step Marketing Cycle helps a stranger becomes a customer.
3 min readSep 12, 2022
There are 4 steps to the Marketing Cycle — Know, Like, Trust, and Buy.
If you try and skip any of these steps, you won’t make it to the end.
Each one of these steps is necessary. If someone doesn’t Know you, or Like you, or Trust you, it’s going to be really hard to get them to Buy from you.