Never run out of ideas again (just keep a Swipe File)

Caelan Huntress
5 min readDec 27, 2022

Today’s article is written by guest author Corey Haines, founder of

Steve Jobs once said “good artists copy, great artists steal.”

And before that, Pablo Picasso said, “Good artists borrow, great artists steal.”

See the pattern? Everyone who publishes is standing on the shoulders of giants, and the more shoulders you have to stand on, the farther you can see.

Everyone who publishes content — newsletters, blogs, tweets, whatever — can benefit from keeping a swipe file. A swipe file is a collection of marketing and copywriting examples to use for inspiration.

With a swipe file, you’ll never run out of ideas again.

Don’t have one yet?

I’ll show you exactly how to build the most valuable resource you’ll have in your career.

How to Make a Swipe File

The first step is to get the right SOURCES of inspiration for your swipe file.

Anytime you come across something that leaves an impression on you, whether it’s a:

  • Landing page
  • Blog post
  • Website
  • Advertisement
  • Sales letter



Caelan Huntress

I help busy professionals transform their performance, maximize their impact, and create exceptional experiences. I wrote the book on Marketing Yourself.