📙 🎂 My book had a birthday! 🎊 🎉

This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself.

Here’s the replay of the Launch Party. During this 45-minute video, recorded last year, you can see:

• the book covers I (almost) used
• the 4 levels of a Personal Platform
• the 4 Cornerstones that elevate your platform to the next level
• An overview of the book from Sharí Alexander, who wrote the foreword

Writing this book took me five years, because I wanted it to be good. People say it’s a worthwhile read:

“There are books that you read — and there are books that you USE. Caelan has written the second kind. Consider this your action guide, implementation kit, and field manual for marketing success. Page after page of money making ideas that work and last.”

– David Newman, Chairman of Million Dollar Speakers Group

“The most actionable marketing book I’ve ever seen! Great step-by-step instructions with memorable examples. Loved it.”

– Derek Sivers, Author of Anything You Want

“What a great read for entrepreneurs keen to get the word out there but with no idea where to start. What I love about this book is how intensely practical it is, without the marketing-talk or fluff that can really put you off marketing yourself!

And let’s face it, if he can market himself from the jungle, you can do it from your lounge room.”

– Rebecca Houghton, CEO of BoldHR​

I’m especially proud of finishing this book before the world of generative AI transformed content production. No bots were used in the creation of this book!

🎁 Here’s my gift to you:

You can download the PDF or EPUB digital copy of Marketing Yourself. This is a full copy of the manuscript, and I hope it helps you grow your business and increase your impact in the world.

If it does, I’d love to hear about it on the hashtag #MarketingYourselfBook.

The Cornerstone Workbooks — 50% Off

To celebrate the birthday of Marketing Yourself, you can get the 16 Cornerstone Workbooks for half price.

There are 4 Workbooks for every Cornerstone of your Personal Platform — your Positioning, your Profit, your Strategy, and your Systems.

Each workbook is accompanied by a short, 5–10 minute video describing the purpose of the workbook, and how to use it.

The copywriting formulas and plug-and-play templates are what I use in my digital marketing agency, Stellar Platforms, to help experts and entrepreneurs elevate their impact, income, and influence.

The workbook titles are:

1. Anchor Brand Content Workbook
2. Mission Messaging Workbook
3. Case Study Workbook
4. Personal Branding Checklist
5. Marketing Cycle Template
6. Sales Letter Formula
7. Free Consultation Worksheet
8. Call-to-Action Workbook
9. Competition Research Workbook
10. Busking Out Workbook
11. Customer Avatar Workbook
12. Customer Journey Workbook
13. Content Calendar Workbook
14. Stellar Email Template
15. Value Ladder Workbook
16. Marketing Metrics Dashboard

If you are ready to do the practical work to elevate your Personal Platform, buy the Cornerstone Workbooks today!