How to focus your best marketing on your most qualified prospects 🔎

When I was 19 I was a street musician for a year. I hitchhiked across North America, surviving off the kindness of strangers.

(I tell this story in my book, Marketing Yourself. I’ll tell you a bit more about how this story relates to marketing in this article.)

I would roll into a new town, play music on a street corner for a few hours, put my hat on the ground with a few coins in it. People passing by would pay me enough money for tacos and cigarettes for the day. The money was nice, but…

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