How to deliver a Lead Magnet to new email subscribers
Do you send a Lead Magnet to your new subscribers?
Maybe it’s a:
- Free PDF
- Email Series
- Online Course
- Unlisted Video
This is a common list-building technique, because it’s effective. If you subscribe to my newsletter, then I will send you this thing.
How do you send it?
The best way: send a link in the confirmation email.
The worst way: send it as an attachment.
Think about it from a spam filter’s perspective. You see a new email come in, from a domain you’ve never seen before, and it’s got a 5 MB attachment. That’s going to get flagged, sent to spam, and your subscriber is never going to see your emails.
Instead, upload your PDF somewhere on the web — on your website, on Dropbox, on Google Drive, somewhere you can get a link for it. Send that link in your automated email.
This means that only real subscribers are getting your PDF, and you have a much better chance of avoiding the spam filter.
Here’s a quick video [4:20] that covers your best options: