Competition research gives you shortcuts to success.
Your competition can be your greatest strategic support.
The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up.
Others who serve your market are continually learning about them. What they like, what they don’t like, what they need right now — you can think of your competition as a vast market research team.
If you’ve already read my book, Marketing Yourself, then you know there are three types of competitors…