Asynchronous Selling — What Sales Pages Can Learn From Direct Mail
Selling asynchronously is something you can do on a sales page.
When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment.
Selling on the Internet is mostly asynchronous. You craft your messaging, field imaginary objections, and inspire action from some point in the past, to somebody unknown in the future.