Published in Mission.org·PinnedMember-only10 Books That Changed My LifeI’m going to tell you about 10 books that changed my life, which is tricky for me, right now. Most of the books that changed my life are not currently in my possession. My library is in storage in the United States, the last 1000 books I could not bear…Books19 min read
Sep 27Member-onlyAnnouncing: the Marketing Yourself IntensiveIn November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. …Marketing3 min read
Sep 20Member-only⚙️⚙️ An easy sales pipeline process ⚙️⚙️A sales process is just moving people through a pipeline. There’s a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting a quote, or walking through your door. …Salesforce2 min read
Sep 12Member-onlyCompetition research gives you shortcuts to success.Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don’t like, what they…Competition Research1 min read
Sep 12Member-onlyThe Cornerstone Workbooks were made to help with Marketing YourselfIf you’ve been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. …Cornerstone Workbooks2 min read
Published in Better Marketing·Sep 12Member-onlyCustomer Surveys Make the Best HeadlinesBeing an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It’s up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step…Customer Survey3 min read
Sep 12Member-onlyThe 4-step Marketing Cycle helps a stranger becomes a customer.There are 4 steps to the Marketing Cycle — Know, Like, Trust, and Buy. If you try and skip any of these steps, you won’t make it to the end. Each one of these steps is necessary. If someone doesn’t Know you, or Like you, or Trust you, it’s going…Marketing3 min read
Sep 12Member-only↔️ The 6 Currencies of Exchange ↔️We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have…Marketing Yourself3 min read
Aug 15[Marketing Yourself] Launch Day! Here’s how you can help….The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what’s really great, though? Amazon reviews. Today is the day to…Marketing Yourself1 min read
Aug 9Member-onlyA Value Ladder lets you upsell a high-ticket item from a lower-priced offer.If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder. Have you ever been offered a free sample in…Value Ladder2 min read
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